liquidity

1. What is meant by liquidity? Did the company experience and increase or a decrease in liquidity over the two-year period evaluated? What effect do the liquidity figures have on the company’s long term and/or short term performance?
2. What is meant by Profit Margin? Did the company experience an increase or decrease in profit margin over the two year period evaluated? What effect do the Profit Margin figures have on the company’s long term and/or short term performance?
3. What is measured in a Debt to Equity ratio? Did the company experience a change in its leverage over the two year period evaluated? What impact do these Debt to Equity figures have on the company’s overall long term and short term performance?
4. How does inventory and inventory turnover affect liquidity? Did the company experience and increase or decrease in inventory turnover?