In his influential book Understanding Media: The Extensions of Man (1964), Marshall McLuhan argued that a medium itself is not simply an instrument/tool by which

we deliver specific contents. He argued, the medium is the message. To illustrate, he pointed out that the audience’s perception of the leadership qualities of

Richard Nixon and John F. Kennedy was not determined by the two presidential candidates’ messages.  Instead, it was the medium (TV vs. radio) that shaped the

audience’s understanding of the two candidates’ leadership qualities.

In line with of McLuhan’s perspective, I invite you to examine the role modern computer technology has played in re-shaping the process or even the essence of

teaching and learning.  More specifically, please review the following video clip:

McLuhan’s explanation of the medium is the message is available at:

To learn more about Marshall McLuhan, please click the following link:

http://www.marshallmcluhan.com/

In addition, click the following link to view The 1st Kennedy/Nixon Presidential Debate -http://www.youtube.com/watch?v=C6Xn4ipHiwE

€”€”€”€”€”€”€”€”€”€”€”€”€”€”€”

Task:

Based on the above lecture notes and your personal experience, compare and contrast the medium of TV and the Internet. Next, explain how computers and the Internet

reshape our understanding and practice of teaching and learning.