Case question for week 5:
1. After last week’s assignment of developing scales for measuring motivation and intention, we are now looking at reliability of the scales we have developed. How would you determine the reliability of the scales?
2. How would you assess the validity of the scales?
3. Assuming a mall intercept is being conducted, what are the element, sampling unit, extent and time frame for this study?
4. Assuming a mall intercept is being conducted, what sampling technique do you recommend for this study? Why?
5. What nonresponse issues must be considered and how can they be overcome?