How Advertising Gurus Can Inform Poetry and Prose
Instructions:
50 minute graduate lecture

Use advertising maxims and demonstrate how they apply to the literary creative writing discipline

Talking points, Literary Quotes, A couple of prints ads and a commercial for comparative purposes.

Business books €“ you find and cite others:
-Hershell Gordon Lewis, On the Art of Writing Copy and Alistair Crompton’s
– Anthony Simonds-Gooding’s, The Copywriter’s Bible are the business book sources.