Global Communication

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August 4, 2017
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August 4, 2017
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Global Communication

Global Communication

Paper instructions:
Chapter 5 discussed some of the challenges that we encounter when trying to communicate across different cultures.  Marketing a single product or service to

several different cultures is a great example.

Search for international ads on YouTube using key words such as, cell phone ads China or Domino pizza in India.  Compare them to a similar ad created in the

United States.  Answer the following questions:

1.  What are some differences you see in the advertisement?

2.  How do they inform about the cultural values of the commodities shown in the advertisement?

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