Give a comprehensive look at the way wine festivals market themselves from a gastronomic tourism perspective.
Attention must be paid to:

1. History of the destination

2. Public/Private stakeholder involvement

3. Marketing and the target market

4. Establishment and the development of the destination

5. Critical success factors

6. Community impact

7. Use of special events

8. Elements of sustainability

9. Challenges and opportunities

10. Future directions of the destination