Discuss the role of qualitative research in helping Marriott further penetrate the non- business- travelers segment in the United States.
Select a business activity in your selected company. Prepare a 4-5 slides in APA formatted presentation to include the following: A description of the business activity process.
August 4, 2017Define the following ethical concepts and theories: virtue ethics, Kants Categorical Imperative, ethical relativism, utilitarianism, corporate social responsibility, and social contract theory.
August 4, 2017Discuss the role of qualitative research in helping Marriott further penetrate the non- business- travelers segment in the United States.
Read the CASE ANALYSIS on Marriott: Marketing Research Leads to Expanded Offerings.
Write a 2.5 Paper in APA format (Not including abstract and conclusion)
12 point Times New Roman font
Please cite the sources within the essay, and use the sources in the article. Will need at least 1-2 other sources to support your argument.
Below is a recommended outline.
1. Cover Page (See APA Sample paper)
2. Introduction a. A thesis statement
b. Purpose of paper
c. Overview of paper
3. Body a. Discuss the role of qualitative research in helping Marriott further penetrate the non- business- travelers segment in the United States.
b. Assume the respondents be segmented based on their evaluations of hotels on quality, price, service, amenities, comfort, and convenience? How many segments should there be? How would you prepare the data for inclusion into the marketing research report?
c. What charts and graphs would you use in preparing a report for Marriott?
4. Conclusion Summary of main points a. Lessons Learned and Recommendations
5. References List the references you cited in the text of your paper according to APA format.
(Note: Do not include references that are not cited in the text of your paper
