Assignment Steps

Generate a minimum 700-word product strategy in Microsoft^® Word.

Part A – Incorporate a product strategy that addresses the following:

1. At least three areas of the five stages of the product life cycle (NPI-new product introduction, growth, maturity, decline and termination).
2. How you will measure (what metrics will be used to determine success or failure) the marketing activities – please provide specific ‘numbers’ and/or specific ‘number’ ranges.
3. Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it; for example, provide specifics on the TV station name, the reach and frequency, the name of the program, day and time of commercial, etc.).

Part B – Address Item # 1 and #2 below, and one additional element of the Product and Promotion List (see below).

• • Product and Promotion List:

1. Integrated Marketing Communication
2. Advertising Strategy/Objectives
3. Push and Pull
4. Media Strategy
5. Advertising Execution
6. Direct Marketing
7. Public Relations/Strategies
8. Positioning

The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Attachments:

week_1_assignment_tatmon_researching_marketing_questions.docx