Describe the target market.
Apply the procedures for argumentation analysis (located in Chapter 8) to display contending positions and underlying assumptions for the content of Review Question 8.
August 4, 2017Examine the various cost classifications, the different allocation bases, and the application of cost-accounting standards.
August 4, 2017
Instructions:
How ______(pick an organization from the list below)______ conducts and uses marketing research in their strategic marketing management? Fill out and submit the form below. Be sure to read lecture Slides 18-26 and notes below slides (I ATTACHED ALL THE PRESENTATION SLIDES ALREADY).
|
Discuss 2 relevant trends (e.g., consumer, market, technology) [1 pt]:
|
|
Describe the target market. Also, what research tool can help the company understand the target market? [1 pt]
|
|
Provide a research example for each of the 4p’s (see my examples in notes below slides) [2 pt]:
· Product · Pricing · Place · Promotion |
|
How to analyze firm performance? And what type of data? [1 pt] |
List of Organizations: CHOOSE ONE!
A manufacturer of breakfast cereals
A company that publishes marketing textbooks
A store that sells organic foods
A manufacturer of outdoor sportswear
A manufacturer of pet products and supplies
An online dating site
PS: SEE THE PRESENTATION SLIDES I ATTACHED
-It is due on the 7th February at 11:59 PM CA time
-Please let me know if you have any further questions
