Project description
Assessment:
A research paper analyzing the usage and impact of social media on Mcdonald’s USA Company image and reputation.

Description:
The research paper assessment will examine the role social media plays in the success of Mcdonald’s USA. Examine its usage of social media and the impact it has on the vision and business strategies of the organization. Analyze the success/failure of their Social Media strategies in achieving corporate goals.
Compare the usage of social media to traditional media and present an analysis of benefits gained from each type of media.
Demonstrate an ability to use standard Social Media terminology and show knowledge of available Social Media techniques and strategies to promote an organization, enhance its image and reputation, and measure Social Media effectiveness.
The research paper should demonstrate understanding of the role of social media in supporting corporate strategies.
Specifications:

How Mcdonald’s USA company uses social media as a tool of communication.

· Identify and describe the different types of social media platforms used by the company.

· Explain the role of social media in the company’s reputation building.

· Identify traditional media techniques used by the company.

· Compare social and traditional media techniques.
· Analyze how a company employs the principles of ethics in their social media strategy.

· Identify main principles of ethics in using social media for corporations.

Rationale:
Social media has been playing a critical role in the success of organizations. An understanding of how Social Media can be used to help organizations succeed is a significant skill in today’s media and business worlds. This assessment will help students critically analyze this significant aspect of business success in order to apply such skills in their future professional experiences.

Papers are expected to include the below:
– Cover page
– Honesty statement
– Contents page
– Introduction
– Mcdonald’s USA Company profile
– Social Media Analysis (this section can vary depending on your choice of organizations)