In the first part of your speech, you’ll present the problem, and the second part will be the attempt to change or reinforce the beliefs, attitudes, opinions, or actions of your audience. Your goal is to convince your audience that a problem exists and that it currently affects them in some way, or will affect them in the near future. Use supporting evidence from credible sources to build your case. Also, anticipate any audience counter-arguments and rebut (refute by offering opposing evidence) 1 or 2 of these arguments in your speech. You may also explain to what degree an opposing argument does or does not have merit.
Speech Format Requirements (Motivated Sequence)

Introduction (Attention) Who & What
• attention-getter & introduction of all team members
• clear indication of the specific proposal
• preview of main points, illustrating organizational strategy

Body (Need & Satisfaction) Why & How
• Logos: evidence, reasons, and facts supporting the proposal
• Pathos: appeal to the audiences’ emotions and values
• Ethos: credibility through team expertise and/or external authority

Conclusion (Visualization)
• recapitulation of persuasive proposal & main points
• final appeal for audience support- clincher!
Delivery Requirements:
• Appropriate Vocal Qualities
• Eye Contact
• Appropriate Gestures/Movement
• Appropriate and Well Used Visual Aides (if applicable)
• Effective Use of Notes (if applicable)
• Effective Entrance and Exit