What world changes have been occurred that may have influenced the launch of Crunch?
II. What specific consumer needs does Crunch address?
III. Define Crunch’s general target audience.
IV. Specify, in detail, Crunch’s market segment
V. What are Crunch’s primary points of differentiation?
VI. What attributes are most important to Crunch’s differentiation?
VII. How would you define Crunch’s positioning (the net idea left in consumer’s minds as a result of all public contact with the brand?
VIII. What is the primary issue of the case and how would you go about the process of developing options for Crunch to consider?
IX. What is Crunch’s most likely decision relative to Sports Life?