View both videos related to Radien6 under the video section of Mymarketinglab.
Visit the Radien6 website at www.radian6.com. Take a look around the website to gain a good understanding of how the company works; and be sure to take a look at the live demo (see box in upper right hand side of Radian6’s home page).
Review Real Marketing 5.1 Word of Web: Harnessing the Power of Online Social Influence, in Chapter 5) Answer as though your are a reporter. Report on the facts–don’t provide your personal opinion. When the question says–“in your opinion”–use an “informed” opinion–based on what you have read in the text or the case. This class, participation and assignments (in almost every case except maybe some early conferences) is about the profession of marketing–not about your personal preferences re; products and marketing. When you answer, do your best job to answer “professionally” as though you are talking with your boos and informing him/her about what you recommend should be done for the product you are in charge of marketing.

Questions

What can social media band conversations provide marketers that traditional media cannot? What can social media brand conversations provide consumers that traditional media cannot?
How can marketers use information extrapolated from social media sites to create stronger customer relationships. Give examples.
Referring to the Factors Influencing Consumer Behavior in Figure 5.2 in Chapter 5 of your text, which of these factors might be affected by social media and how? Use a personal example to illustrate, if possible.
As a result of using services like Radian6, companies hope that by understanding their customers better they will increase their brand value. What do customers get in return? Do you think there are any privacy issues that need to be addressed via government regulation?