Title: Contemporary consumers and marketing practice in my sector.
responds to 3 short answer questions, weighted at 500 words each (1500 in total), that relate broadly to contemporary marketing practice and particularly how a sector specific organisation/product etc. is presently targeting/engaging consumers like the one you have created in your profile.
Select a marketing concept from the list supplied by your seminar tutor. Using contemporary marketing theory define your chosen marketing concept and provide two examples of organisations in your sector that are presently utilising the concept. Your answer should demonstrate clearly how your concept is being applied by these organisations. (500 words)
Select an organisation in your industry sector that is presently applying your concept successfully to target your profiled consumer. Using evidence from the organisation and marketing theory to support your views, define and explain why this relationship is successful. (500 words)
It is argued that the role of marketing is to offer propositions of value to consumers (e.g. Solomon et al, 2013, Vargo and Lusch 2008). Using marketing theory define consumer value and examine the types of value that are being experienced by your consumer when interacting with your chosen organisations products or services. (500 words)