n the past 10 to 20 years burgeoning technology has resulted in many more tools and gadgets, all requiring some of our sensory and perceptual attention. What effect do you think the resulting increase in multitasking in daily life has on us?

From the information in the case and your own insights, describe the positioning and brand essence of the SVEDKA vodka brand from early 1990s
August 3, 2017
Energy
August 3, 2017
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n the past 10 to 20 years burgeoning technology has resulted in many more tools and gadgets, all requiring some of our sensory and perceptual attention. What effect do you think the resulting increase in multitasking in daily life has on us?

In the past 10 to 20 years burgeoning technology has resulted in many more tools and gadgets, all requiring some of our sensory and perceptual attention. What effect do you think the resulting increase in multitasking in daily life has on us?

You can look at this from (choose ONE) a neurological point of view (Can the human brain adapt and expand in its cognitive load capacity?), a social point of view (Does our involvement with electronic communication reduce our connection with people around us?), from a health and safety perspective (If talking on the phone while driving makes a young person drive like a 60-year-old, what does it do for a senior citizen?), OR economic, political, or other viewpoints.

In addition to requiring attention, new technologies also extend our abilities to sense and perceive. What might the future hold?

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