Paper instructions:
1.    Review and critically evaluate recent Marketing Communications of a product, service or organisation known to you
2.    Based on the findings from your analysis, make recommendations for a future Marketing Communications campaign for

that product/sevice/organisation. This should include both a timing plan and budget for the proposed activities.
3.    Report appendices should include the following:
o    Agency brief for creative work for future campaign
o    Output of a session working creatively on that brief
o    Personal reflection on learnings from engagement with Minerva during course of module (include at least 3 screen

grabs of contributions made)