MacDonald’s is an enterprise that specializes in the production of fast foods for their clients. This organization has been successful because of its product positioning. Nonetheless, there are weaknesses that must be corrected within the organization. It is also crucial to point out that an earnings per share (EPS) or earnings before income and tax (EBIT) analysis can help MacDonald’s determine the best financing for their expansion into Africa. Therefore, this paper examines the product positioning and analyzes the EPS values for the MacDonald’s organization