LEGO: Working with strategy and The Global Pharmaceutical Industry
TASK 1:
Please read the LEGO: Working with strategy Case study on pages 542 – 546 of your core text
(Johnson et al., 2011) and answer the following questions:
Q1) What features of the external environment have influenced strategy development at the
LEGO Group?
Q2) What resources and competences of the LEGO Group have enabled them to regain their
successful position in the global toy market? (10 Marks)
Q3) What were the alternative strategies facing the LEGO Group in 2004? Why do you
think the LEGO Group followed the course that they did? (10 Marks)
Q4) Discuss the extent to which you consider LEGO to be a strategy-oriented organization.
(20 Marks)
TASK 2:
Please read the The Global Pharmaceutical Industry Case study on pages 547 – 556 of your core text (Johnson et al., 2011) and answer the following questions:
Q1) Identify the main environmental forces currently affecting the global pharmaceutical
industry
Q2) How relevant do you think the Five-Forces Framework map is to identify environmental
forces affecting the global pharmaceutical industry? Do these forces differ by industry
sector, and where would you place the different sectors in the industry life-cycle?(10 Marks)
Q3) Identify the strategic groups within the global ethical pharmaceutical industry.
Describe the strategic choices made by Pfizer from 2008 onwards and comment on what
may have been the drivers behind these choices.(10 Marks)
Q4) Research, compare and contrast the activities of leading industry players in either China or
India.
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