Develop the marketing strategy and an outline marketing plan for Amazon.

In preparation for the Critical Annotated Bibliography, gather sources on your topic. Using the checklist, identify and note the following aspects of a single source
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Develop the marketing strategy and an outline marketing plan for Amazon.

You are required to Develop the marketing strategy and an outline marketing plan for your organisation (Amazon.co.uk Company) in the next 12 months. The outline plan should comprise a statement of the target market and positioning, the objectives, a summary of any changes to be made to operational marketing and finally your chosen measures to evaluate performance. Will there be any new segments in the future? If any? State

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