1. Describe the Internal Environment, specifically the history and development of your organization– its origins, path of development, competitive environment, inner structure. Also consider:

Composition of inputs (capital and labor)

Products and productivity

Prices and Price elasticity of demand

Cost structure (Wages and benefits; Fixed and variable costs)

How it develops new services or products and

How it diversifies operations

2. Describe the External Environment and Company’s Position, specifically the market in which it operates the role of government regulations on your organization/industry, and any issues or opportunities that the organization/industry faces.