Critically analyse the extent that Samsung’s marketing mix is standardized and/or adapted across international markets.
Fleet Motor Safety Custom Essay
August 3, 2017An Essay discussing how Technological advances have changed an Audience’s ability to evaluate a Speaker’s ethos.
August 3, 2017Critically analyse the extent that Samsung’s marketing mix is standardized and/or adapted across international markets.
1.Critically analyse the extent that Samsung’s marketing mix is standardized and/or adapted across international markets. Conclude by providing a 2-3 paragraph summary that discusses whether you consider this to be an appropriate strategy(s). Remember to support your answer. (65 marks)
2.Discuss which Internationalization Process Theory (IPT) ‘best’ describes the internationalization process that your chosen global brand has undertaken. Again, remember to support your answer.
