You have to select one of the following companies to investigate and analyse
for both management reports.
· Flybe: A UK-based airline that operates across Europe.
· Morrison’s: A UK-based supermarket chain.
· Ted Baker: An international fashion & lifestyle company.
· Wood Group: Oil and Gas support/services company based in Scotland
that operates in some 50 countries.
· WPP: The world’s largest advertising group.
For this first assignment you are required to consider both the internal and
external environments of your chosen company and how they affect the
organisation’s current and future strategy.
Please note that we want you to have the mindset that you are submitting this
Management Report to the Board of Directors for their consideration and
understanding.
This assignment requires you to engage with the business models and
frameworks typically employed to undertake an environmental audit.
Structure of the Management Report
· Title page: This should contain the module title and code, assignment
title, your name and ID number, name of your seminar tutor and the
submission date.
· Executive summary: This should be no more than one page in length
and should present a ‘snapshot’ of the report including a brief outline of
the conclusions.
· Introduction: A brief introduction to the company’s operations.
· An analysis of the organisation’s internal business environment.
· An analysis of the organisation’s external business environment.
· A critical evaluation of the chosen company’s strategic position, based
on an assessment of the organisation’s internal and external business
environment using the appropriate frameworks.
· Conclusions and recommendations.
· References: These must be in the CULC Harvard Format. Additionally
there must be appropriate in-text citations. [NOTE: You must seek out
reliable and validated sources of information for your assignments.]
· Appendices: No more than four pages.