Business 2014 Malaysia Airlines
discuss the “… effects of rape on victims and the role of social media in our culture” (Harvard.edu).
August 3, 2017Stress in the United States
August 3, 2017Element A – Communication Plan (2000 words)
During 2014 Malaysia Airlines experienced two airline crashes which severely damaged the company’s global reputation, image and financial position.
Acting as a senior communication officer for Malaysia Airlines you have been tasked with developing a strategic communication plan designed to assist the company in rebuilding its reputational and financial position in the global airline sector.
Element B – Press Release (500 words)
Write a press release for Malaysia Airlines designed to communicate one of the messages determined in your communication plan (Part A).
