Apple’s Global Position

Paper instructions:
Apple’s Global Position

Read the following article about Apple: http://www.mbaknol.com/management-case-studies/case-study-on-apples-business-strategies/.
Think about the role of product differentiation in global context. How has Apple positioned itself to take advantage of unique designs to attract a sufficiently large niche market to surpass the competition in the United States and China?
In your response, please discuss and cite at least two professional sources to support your analysis (e.g., business or law journal articles, textbooks, news publications).