Advertising: Digital and Social Media

Below are details about a piece of anthropological research on the way in which students use libraries (The ERIAL project, and two news reports about the findings of the research).
August 3, 2017
Revolutionary Settlement
August 3, 2017
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Advertising: Digital and Social Media

Order Description

Please follow the instruction as the professor wants & use as reference book Adverstising and Promotion by George Belch and Michael Belch 10th ed.

Two videos of AXE commercials “Anarchy”
• Watch the following AXE commercials “Anarchy” at: https://www.youtube.com/playlist?list=PL16F525F7DC899A9E&feature=plcp
• Based on what you have learned from Chapter 15, discuss how use of social media in IMC mix is applied in this case.
• Your response should be no longer than 5 lines.
• The response to this discussion question will count as participation points. Make sure you provide a thoughtful response to the questions and that you check for typos and grammar mistakes.
• This discussion question will be open, that is, all of your classmates will be able to read what you wrote and make comments.
• I strongly encourage you to make comments on what your classmates wrote. However, be polite.
• You have until Sunday, March 8 at 11:59 pm to post your response.
Two videos of AXE commercials “Anarchy”
• Watch the following AXE commercials “Anarchy” at: https://www.youtube.com/playlist?list=PL16F525F7DC899A9E&feature=plcp
• Based on what you have learned from Chapter 15, discuss how use of social media in IMC mix is applied in this case.
• Your response should be no longer than 5 lines.
• The response to this discussion question will count as participation points. Make sure you provide a thoughtful response to the questions and that you check for typos and grammar mistakes.
• This discussion question will be open, that is, all of your classmates will be able to read what you wrote and make comments.
• I strongly encourage you to make comments on what your classmates wrote. However, be polite.
• You have until Sunday, March 8 at 11:59 pm to post your response.

Two videos of AXE commercials “Anarchy”
•    Watch the following AXE commercials “Anarchy” at: http://www.youtube.com/playlist?list=PL16F525F7DC899A9E&feature=plcp
•    Based on what you have learned from Chapter 15, discuss how use of social media in IMC mix is applied in this case.
•    Your response should be no longer than 5 lines.
•    The response to this discussion question will count as participation points. Make sure you provide a thoughtful response to the questions and that you check for typos and grammar mistakes.
•    This discussion question will be open, that is, all of your classmates will be able to read what you wrote and make comments.
•    I strongly encourage you to make comments on what your classmates wrote. However, be polite.
•    You have until Sunday, March 8 at 11:59 pm to post your response.
Two videos of AXE commercials “Anarchy”
•    Watch the following AXE commercials “Anarchy” at: http://www.youtube.com/playlist?list=PL16F525F7DC899A9E&feature=plcp
•    Based on what you have learned from Chapter 15, discuss how use of social media in IMC mix is applied in this case.
•    Your response should be no longer than 5 lines.
•    The response to this discussion question will count as participation points. Make sure you provide a thoughtful response to the questions and that you check for typos and grammar mistakes.
•    This discussion question will be open, that is, all of your classmates will be able to read what you wrote and make comments.
•    I strongly encourage you to make comments on what your classmates wrote. However, be polite.
•    You have until Sunday, March 8 at 11:59 pm to post your response.

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