For more information see the PowerPoint.

You have completely free choice on your choice of campaign, issue or organization you are

producing a campaign manifesto on behalf of. I prefer the campaign is about GM foods e.g. the

theme of this campaign would be Yes to GM foods.

1- Your will need to produce a brief summary (ideally one side of A4) of your Objectives

for your campaign manifesto. i.e. a separate sheet about the objectives of the campaign.

2- You will need to design your manifesto as a campaign document, not an academic essay.

The manifesto will be evaluated on:

1. Clearly stated objectives

2. How your Manifesto achieves these objectives

3. The quality of your strategic thinking

4. The quality of your communication skills

5. The design of your document

6. It must be original

TOPIC 6 – CREATING A CAMPAIGN MANIFESTO

A ‘Campaign Manifesto’ can be a crucial document for any organization or cause. The

document serves as your touchstone, your equivalent of a Bible to provide a valuable

information resource of your key arguments, facts and case.

In preparation for your assignment this session will cover the key concepts for effective

Campaign Manifestoes.

TOPIC READING

Students are encouraged to source campaign materials from a variety of organizations or

campaign groups.

TOPIC 7 – CREATING A CONTENT MARKETING AND WORD OF

MOUTH CAMPAIGN

Content Marketing is a way of realizing an organization or brand’s thinking, knowledge, news,

opinions and attitudes. In the age of the ‘Freemium’ business model managing and marketing

your Content is a crucial tool to establishing and building relationships.

The modern-day communications campaign now contains a Content Marketing programme

within it.