Pick a retail company you get email marketing from regularly and identify 2 key traits of how they conduct their content in their email marketing. 

 What is it about demonstrating their content that you think is engaging to customers? 

What would be a recommendation you would offer the company of choice to improve the content in their email marketing?

Please share a screenshot of the example, but feel free to ensure your personal or any contact information is not displayed.  If you do not feel comfortable using an email blast you have received, feel free to find an example online to critique for this discussion.