Required Marketing plan Headings:

Executive Summary

Situation Analysis

-Market Summary

-Target Markets

Marketing Demographics

-Geographics

-Demographics

-Behavioral factors

Market Needs

Market Trends

Market Growth

SWOT Analysis

Competitors Analysis

Market Strategy

-Marketing objectives

-Financial objectives

-Positioning strategy

Marketing tactics

-Product

-Price

-Distribution

-Communication

-Research

Financials

-Break-Even Analysis

-Sales Forecast

-Marketing Budget

Assignment Objectives:

Develop a Marketing Plan.
Define the types of marketing research.
Analyze potential pricing alternatives.
Define channel strategy
Design a sales management plan.
Define the process for bringing a new product or service to market.