You are a new marketing manager and have been asked to write a report for the Chief Executive, explaining the principles of strategic marketing management and the tools that may be used to develop a strategic marketing strategy.
November 8, 2020
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November 8, 2020
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efficiency and effectiveness in the workplace through behavior.

Purpose

The purpose of this project is to demonstrate knowledge of management practices that increase efficiency and effectiveness in the workplace through behavior.

Assignment:

Using the case study below create a 12 to 16 slide PowerPoint, Prezi, or other presentation software which includes the following:

Create a slide(s) that identifies effectiveness issues that affect decision making in HOC’s management. Provide your reasoning for the selection.
Create a slide(s) that identifies efficiency issues that affect decision making in HOC’s management. Provide your reasoning for the selection.
Create a slide(s) that either defends the idea that HOC’s management promotes diversity in its organizational behavior in an effective way or does not. You must take a position and support it with course material, case study facts, and research.
Create a slide(s) that either defends the idea that HOC’s manager’s promote culture in its organizational behavior in an effective way or does not. You must take a position and support it with course material, case study facts, and research.
Create a slide(s) that either defends the idea that HOC’s managers promote culture in its organizational behavior in an efficient way or does not. You must take a position and support it with course material, case study facts, and research.
Create a slide(s) that analyzes and explains the key components of relationship building for managers.
Create a slide(s) that analyzes and explains the key components of relationship building that could be improved in HOC management.
Create a slide(s) that identify what future management decisions that might await top management if change does not take place. Be sure to consider the age, gender, and stress levels of the junior associates in your discussion.
Create a slide(s) that suggest at least four recommendations that Areama might make to RLI and HOC that would improve organizational effectiveness and efficiency.
Include a minimum of 7 scholarly sources and other relevant sources to support your work.
The presentation should be professional in appearance; include visuals such as tables, graphs, clipart
Provide notes for every slide of the entire presentation.
Be sure to use in-text citations in the slides and notes themselves, and a reference list in the presentation.
Slides should flow in terms of organized ideas
Follow APA style guidelines for the title page, citations and reference cited page.
Submit the paper in the Assignment Folder
CASE STUDY

Ralph Lorean International (RLI) owner of several house dcor and furniture manufacturers recently purchased a controlling interest in a medium-size firm, House of Cloth (HOC), which employs 6,644 people worldwide. HOC has been considered a premier manufacturer of cloth since 1964. Revenues over the last four years have been flat and costs are rising steadily. RLI purchases an interest in the company despite the flat sales because of its reputation and loyal customer base. RLI has a history of turning troubled companies around and they think they can do the same with HOC.

RLI has to date allowed HOC to operate independently while they examine closely the causes of the recent poor performance of the company. Areama Cantros, was recently promoted to senior management analyst because of her superb work with Izzys Bed Emporium. RLI has decided to send Areama to HOC on a fact-finding mission. She is to discover the challenges facing the management at HOC and make recommendations that will improve and grow significantly HOCs financial performance.

Areamas, first meeting with HOCs management team after arriving at their headquarters seemed to go well. The first thing Areama noticed about the team was that while they seemed to be personally different in obvious ways, beneath the surface they were quite alike. Of the seven members who compose the team, three have been with the company since its inception. The remaining four are much younger and came to the company after its international expansion in 2010. Two of the team members have worked with HOC in India and came to headquarters as part of a promotion plan. The other two team members come from Guatemala and Romania where they were employed in local branches of HOC. The team membership is predominately male with only two women. Despite the differences in age, gender, company tenure, and their functional and industry background, the members seem like they are cut from the same cloth in that each is very businesslike, analytical, competitive, and results-driven.

In your discussion regarding the companys expansion five years ago, Henry Smythe, one of the founders, remarked, The expansion was tough for us because of all the pressure and uncertainty, and to be honest, we really didnt jell together at first-I thought it was a big mistake to bring new people on board to manage the ship-but now were past all that, were very cohesive, and we share the same vision of how we do business. This is a good thing because when I retire in a few years, Ill know the company is in good hands. Everyone in the room seemed to be a nod in agreement. Another founder, Russell Rusty Gee, then looked squarely into Areamas eyes and added, Im not exactly sure what you are doing here, but we have weathered storms together and while I admit the last years havent been stellar, I know we can handle things ourselves. This was part of the deal, wasnt it? We know this place better than anyone, so I cant imagine well seriously consider any recommendations that will upset the apple cart. Rusty made the statement in a friendly way with a smile on his face, yet Areama knew he was serious.

Although the meeting told Areama many things two things stood out to her as real problems. The first turnover among the creative team associates is high: thirty-five percent each year for the last two years, and thirty percent the year before that. The industry average is twenty percent. HOCs creative team is integral to its competitive edge in the industry. New patterns, cloth fabrics, and uses are essential to the firms livelihood. Although the top management team is aware of the problem, they seem to rationalize it. As Jamie Wagner, VP of human resources noted, We hire the best and the brightest, so its only natural that they occasionally get poached by other firms. We try our best to keep them, but we havent been able to match salaries with our competitors in recent years. Once things turn around the numbers will go down.

Besides the turnover issue, Areama also learned that the company had been sued three times recently. The cases all involved associates who were passed over for a promotion and who claimed the work environment was so filled with stress that it made them ill and unable to work. Areama was aware of the first case because it was highly publicized and HOC was forced to settle the case to get out of the public eye. Afraid of the similar problems with the first case HOC settled both suits out of court quickly and managed to keep them out of the eye of the press.  Senior management seemed to be proud of this fact.  Before you had a chance to ask Jamie if she thought the suits and turnover may be related, Jamie volunteers the following. We were really unlucky during this period. We hired three associates who didnt possess the right capabilities for the job, and each had trouble coping in their own way. Most everyone that comes to our design team at HOC is drawn to our reputation for quality and success. We just have to find a better way of finding people who fit.

Areamas conversation with the design team members revealed nothing too far out of the industry norm. Workload and time pressure are high, but not atypical. The design teams are put together by fabric use and usually, their members are led by a senior client manager, who has the final design approval. Jamie told Areama that the teams were self-managed but that appeared not to be the case. The senior lead assigned tasks to each associate member during the projects. Because the support staff is reduced team members had to assume a lot of administrative duties.

Creative teams have the autonomy to work wherever and whenever they need to. This arrangement gives employees a lot of flexibility and working odd hours in strange locations is not unusual. Areama heard one story that a creative dinner was held in the private room of a local restaurant. The team paid the owner $1,000 to keep the room available to them for as long as they needed it. The team stayed overnight and left just before lunch the next day. While all the members were on board with the idea, one of the female designers had to leave early because of a family obligation. The team produced a successful product for a big client. Bursting with pride over the story the senior manager who revealed the story remarked, fantastic team-building experience for those that chose to tough it out and it perfectly reflects the companys work-hard, play-hard mentality. Areama, had to wonder if a young woman who had to leave early was now considered not the right fit.

Areamas inquiry as to how the design teams job performance is managed, she learned that towards the end of the calendar year, senior client managers get together and spend an entire day on the evaluation process. The evaluations focus on the extent to which the member contributed to the designs of the team they worked on the previous year. All members are given scores and listed. Using the members job performance score, their names are placed in one of three categories. The top ten percent will receive a bonus of up to fifty percent of their base pay and are fast-tracked for senior client managers. The next thirty percent will receive a twenty-five percent bonus and are consider on track for promotion. The last group gets 2-3 percent of their salary as a bonus. The bonus checks are mailed to the members home before the winter holidays to avoid bad feelings and conflict, that can naturally come about among teams Jamie remarks.

Lunch with the senior client managers told Areama that the subject of turnover and the lawsuits is touchy. One manager said Around here, youre rewarded for paying your dues, for doing whatever is thrown your way. Yes, it is demanding, and requires sacrifice, but how else can we find out if people have what it takes? Those of us sitting at this table has been through it and we know it works look how successful we have been. Hires who claim they cant take it or that its abusive just cant be tolerated. Areama seemed to notice that all the senior managers seem to male, American, and considerably older than the associates.

After lunch, Areama met with a group of associates who seem to shed yet another perspective about life in the design department. As an example, the young associate who left work dinner, Areama couldnt help but search her out, said, I learned a lot from dealing with the pressure at the beginning, but the work is non-stop. They say its work-hard, play-hard, but even the play feels like work. The projects are great, but I never really feel like Im fully involved. Im always trying to get a chance to be heard. Another member agreed and added Its okay I guess if you get plugged into the right manager from the outset, but Ive never seemed to gain favor no matter how many hours I work. To top it off, the crazy hours are creating a lot of conflict at home and the strains are adding up.

Source: Adapted from a Case entitled Managing Commitment in Demanding Jobs found in Organizing Behavior: Improving Performance and Commitment in the Workplace by Jason A. Colquitt, Jeffery A. Lepine, Michael J. Wesson McGraw-Hill/Irwin New York NY 10020, 2013. Page 551

Additional Requirements and How to Prepare the  Submission

Follow the instructions carefully if the assignment asks for a memo, email, plan, report, etc. be sure to follow the format templates provided. Submissions should be in proper business writing forms. 
APA formatting with in-text citations and a reference list is required.
Read the grading rubric for the assignment
Check the instructions to make sure all elements of the assignment have been covered.
Third-person writing is required. Third-person means that there are no words such as I, me, my, we, or us (first-person writing), nor is there use of you or your (second-person writing). If uncertain how to write in the third person, view this link: https://www.quickanddirtytips.com/education/grammar/first-second-and-third-person .
Contractions are not used in business writing, so the expectation is that students do not use contractions in assignments.
Paraphrase and do not use direct quotation marks. This means you do not use more than four consecutive words from a source document, put a passage from a source document into your own words, and attribute the passage to the source document. Provide the page or paragraph number. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.
Do not use books as source material.
Students are expected to use a variety as well as multiple course readings and research to support ideas, reasoning, and conclusions.
Submit the final project into the appropriate assignment submission folder.  Once submitted, the project is eligible for grading and students will not be permitted to make changes or make another submission.

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