please write about the kfc market share in us, and advise on how possible kfc would take back on the market.

1.  You need to argue that the problem is serious enough (or the opportunity is important enough) to motivate your readers to act now. 2.  You need to argue that your solution is the most feasible one (i.e., it is the most suitable for solving the problem, the most cost-effective, the most ethical). 3.  You need to argue that you or your company are the best qualified to make the proposal work.