Discussion
February 12, 2020
Brand Assessment & Shopping Research Paper
February 12, 2020
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Outline

Introduction
See chapter 16 in the Craft of Research for great intro tips.
(Body)
Literature Review
All papers will have a literature review. For those papers that contain no original data collection (most), this section is expanded, broken into subsections, and forms the bulk of the paper.

NOTE: An Excellent sample format to follow is:
Major Claim:
Reason 1:
Evidence 1A: Research shows X leads to Y Evidence 1B:
Reason 2:
Continue from here…etc,
Methods (if applicable)
    If you collect any of the data you use as evidence yourself, you need this section.
Results (if applicable)
    If you collect any of the data you use as evidence yourself, you need this section.
Discussion
Most papers include a Discussion in addition to the above. This is an excellent place for acknowledgment and response (see Craft of Research chapter 10) and to explain the evidence, reasons, and warrants laid out in previous sections. 
Conclusion
See chapter 16 in the Craft of Research for great conclusion tips.

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