Insight Marker Assignment
February 7, 2020
Bad user interface
February 7, 2020
Show all

Professional Business Report

  

Marketing Strategy

Problem Statement Rubric

Proper problem statements are constructed from an awareness of the realities of the business world. Reciting what the case gives you as a problem is wasteful. Discussing the history of the industry is probably not useful either.

The following rubric is based on the idea that the real world creates limits. That is: There are only so many marketing strategies that make sense given the real conditions.

Therefore, to quickly analyze any case follow the rubric to develop a complete Problem Statement:

  1. Identify the organization type,      industry, and business orientation. Organizations tend to be either      Finance focused, Production/Operations focused, or Marketing focused. If you think the organization has a      different focus, or multiple foci, it would be smart to read the case more      deeply.
  2. Identify the industry and product      lifecycles. Lifecycle is not a      fact, it is a tool for analysis.
  3. (If relevant) Identify the      relationship of the SBU to the organization. Note: in some cases the      organization and the SBU are the same. Think BCG.
  4. Discuss the competitive      environment. Think 5-Forces Model.
  5. Discuss the resources      available. Not just money, but      things like patents, people, brand, channels, distribution systems, and      workforce.

Leave a Reply

Your email address will not be published. Required fields are marked *