MKT 431 M3A1 Discussion
I need to answer this discussion. With at least 150 words Complexity shouldn’t deter leaders from trying to use culture as a lever. If you cannot simply replace the entire machine, work on realigning some of the more useful cogs. The name of the game is
September 30, 2017BUYER BEHAVIOUR
September 30, 2017Read the following case study:
Visit Dell and Apple’s Web sites and analyze the similarities and differences in how the two computer companies address the items listed below:
- Price / quality relationship
- Perceived quality / value
- Image
- Product differentiation
- Reducing consumer’s perceived risk. These will include time, money, functionality, and cognitive dissonance / post-purchase evaluation.
