Atelieh Algarshoop†is a small shop in Qatar. This shop for Qatari woman fashion designer. Her design for women and child girls. She is characterized by design fashion for Qatari custom traditional in a modern style. She has only one shop in Qatar no other branches. Her prices compare to other Qatari designer is the same about 1500QR, 2000, 2500 QATARI REYALS.
The research is to write about the positioning for competitive business-level strategy (differentiation, cost, or focus) for her shop and why you do think is the best strategy she has to act.
In addition, compare her strategy with her competitors.
Also, the strategy is in fragmented, growing or mature?