Compensation 1. Background History and Problem 2. How and how much do ad agencies charge in the past and now Difference between past and now Examples 3. How do people determine those charges in the past and now Difference between past and now Examples 4. Why ad agencies change the way to charge now? 5. How do we set the compensation? 6. Problem and issue we have now 7. Possible solutions 8. How do we make this into real business 9. Creative thinking10. Reference