Globalization and international marketing ethics problems In the Introduction, the author/writer of this paper gives a short overview of the close relationship of globalization and international marketing ethics problems. The effects of globalization elaborated are represented in a sought of a blurry style. One of the areas that luck elaboration in the introduction of the subject matter is in the second sentence. The author speaks of the growth of the world trade output being six and a, half times but does not give the units of this growth, hence leaving a pending need in the readers mind to answer that part. The other part is in the typing error(s) in the second sentence of the second paragraph of the introduction. The author uses ˜These ˜instead of ˜This’, in his/her sentence construction which brings a different meaning to the message he/she wants to portray to the reader(s). Another part that he seems to forget is stating a fact on one the many prophesies of Levitt on Globalization hence the message still remains a little unclear. The background information on globalization and ethics are comprehensive enough. The facts on both histories are in a systematic manner that creates understanding of the subject of the matter. An example is, on the history of globalization .The fast sentence gives a good account on the introduction followed by the subsequent ones hence they are not in any wayward i.e. vague/ no gaps exist on logical flow of understanding during reading. The objective and methodology used is the focal point of the paper. It actually introduces the readers to the matter, which is¦ equipping the marketers with information on how to be ethical in their profession(s).But one thing to note is that the writer(s) does not state is: the kind of methodology used to obtain the information i.e. whether primary or secondary form of data. However, it is evident from the bibliography that books and electrical source were the primary/secondary sources of this paper’s writing. The overall organization of this paper seems to be in a good flow of ideas and intertwining of facts for understanding. The structure is effective and is evident though the definition of Globalization, which gives the sequence of the subsequent factors such as the dimension of globalization: economics, politics, and cultural aspects of globalization. These factors give a basis of understanding that allows one to want to know more about the topic globalization, hence the next part i.e. the emergence of global intuitions. Drivers of Globalizations- are decline in the barriers of distribution of good, services, and capital, and change in technology . The other major factors that stand out in this paper are in ethical universals and national cultures. That dwells on an element of utilitarianism. In addition, the cultural bit of introductions gives various norms, sets, an understanding of ethical approaches. The major findings in this section seem to be the ethical approaches in international marketing i.e. the normative approach, dialogical approach and descriptive approach. The three aid marketers in the social-corporate society to be able to make viable decision in their field of work. The dialogical approach is a decisive skill that involves solving ethical problems by addressing the matter in a mutual manner whereby no parties tend to obtain any form of favors whenever disputes occur . In including the normative approach, this involves justification of moral norms and ethical values: the writer gives marketers the much-needed information on how to deal with international marketing ethical problems. While the descriptive approach equally equips marketers with viable information used in any/many decision-making processes. This is so as the descriptive approach enriches marketers with wisdom on the environment hence it is major finding in learning about international marketing ethics and globalization. The implications for international marketing theory and practice are very distinct elements of making any marketer become successful in the international endeavors. The theory acts as a focal point for frequent and reliable referencing for readers and marketers as well. In Conclusion: one can really say that globalization and international marketing ethical problem solving techniques such as dialogical approach: in the international marketing theory ready any interested party with information he/she needs to meet any endeavor related to that field of marketing. Therefore, these pieces of information should continue being shared among all humanity and positive result will culminate eventually¦ Bibliography Elibol Halil, Yucel Recep, & Dagdelen Osman, Globalization and International Marketing Ethics Problems, (Los Angeles: Eurojournals publishing).pgs 93-104