1.Compare and contrast the FCB and CBDP models in relation to the purchase of a holiday and indicate which you think is more appropriate(400 WORDS) 2.Compare the information search process for a holiday with the search process that consumers might follow for one other product category (eg a household appliance or a perfume)(400 WORDS) 3.What do you think the implications of your findings would be if you were advising the manager of a holiday company?(400 WORDS)