Article Critique “ Email Etiquette Article Critique “ Email Etiquette Paper details Chapter Eight discusses the role of mediated communication in the workplace. Read the article entitled, Email etiquette: Tips for professional email (http://careerplanning.about.com/od/communication/a/email_tips.htm), then write a paper about your thoughts on this article. In your paper, be sure to also address the following: Do you find these tips to be helpful or do you think that they are too obvious and should be common sense? Were there any tips that made you disagree with the author? Which tips will you adapt into your computer-mediated communication? My Lecture on Chapter 8: This chapter is really important for how consumers view the company and how the employees view the company through mediated channels. Kreps (2011) states, that mediated channels include a wide range of print media (books, memos, letters, pamphlets, newsletters, etc.), telephonic media (landlines, cell phones, smart phones, fax machines, etc.), computers (desktop computers, laptops, tablets, networked computer systems, etc.) and mobile devices (smart phones) (ch. 8.1, p. 172). How these channels are used can either benefit or hurt the success of the business. The image of a company means everything to a business because it is in business to make profits. As stated by Kreps (2011), œmemos, notes, letters, manuals, pamphlets, newsletters, press releases, and billboards are among the most commonly used traditional (that is, low-tech) mediated organizational communication channels that depend on the use of the printed word (p. 176). Companies are using all forms of mediated channels to advertise their products and services. Companies are spending millions to ensure their brands are well known and are making sure employees are treating their customers appropriately for routine business. Therefore, every advertisement at different locations, on certain programs, various times, and print ads are all calculated moves for the company. Companies want to leave a lasting impression on the consumer whether it is through different ads, commercials, or a face to face experience, the company wants to use the mediated channels as a personal positive experience for the customer to return back for business and to share that experience with others to gain their business. Preferred language style US English