During the 2010 Super Bowl® game, the Snickers™ candy bar campaign was voted the best ad among men and women 18 and older and youth 18 or younger.

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August 15, 2017
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During the 2010 Super Bowl® game, the Snickers™ candy bar campaign was voted the best ad among men and women 18 and older and youth 18 or younger.

RES 351

Week 4

DQ 1

During the 2010 Super Bowl® game, the Snickers™ candy bar campaign was voted the best ad among men and women 18 and older and youth 18 or younger. The ad featured a neighborhood football game in which one of the players, who has dwindling energy, is tackled again and again.

His teammates tell him, You play like Betty White!” The 80-year-old actress and comedian appears in the ad as the football player being tackled. If you were the owner of the ADBOWL® website, how would you draw the sample to measure the best ad that aired during the Super Bowl® game among the three groups of interest?

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