Strategic Management – Case Study

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Topic: Strategic Management – Case Study

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Description:

Preferred language style: English (U.K.)

Assessment

You are required to read carefully the (RYANAIR) case study and comprises the following tasks.

1. Analyse the current strategic position of your organisation ( requires an analysis of both the external environment and strategic capability of the organisation)

2. From the above analysis, critically appraise the current strategy the organisation is pursuing and identify any changes in strategic direction and development methods you would recommend as a result of such appraisal.

3. Critically analyse the problems encountered in implementing your organisation’s strategy and change, and recommend how these problems might be overcome.

Marking scheme

Analysis of the current situation (30%)

Identification of key strategic issues facing the organisation
Ability to analyse the impact of such issues on the organisation
Ability to identify and apply appropriate models in analysing the current situation
Ability to draw conclusions from models utilised in your analysis

Appraisal of current strategy (30%)

Identification of current corporate and business level strategy
Appraisal of current strategy against evaluation criteria of suitability, feasibility and acceptability
Based on appraisal and evaluation of current strategy, ability to make justifiable recommendations for future attainment of competitive advantage and strategic direction

Evaluating strategic implementation and managing change (30%)

Identification and discussion of key issues when implementing strategy and change
Theoretically underpinned discussion of how such problems can be overcome
Discussion and evaluation of key tools and techniques for managing change

Presentation (10%)

Well structured and table of contents
Appropriate use is made of visual presentation and information
Evidence of proof reading
Bibliographic details are correct

Dear Writer:
Please note that the main text for this module is (Johnson, G, Scholes, K. and Whittington,R. (2008), Exploring Corporate Strategy: Text and cases, 8th edition, Pearson Education Limited). Therfore, all methods that need to be applied in this case study tasks (such as PESTOL, 5 Forces, Valu Chain Analysis, etc) must be the same used in the mentioned text. As will as you will need to visit the (Rynair website-http://www.ryanair.com/en)and other websites to obtian more information, as the case study information is back to 2008.

Further more, I have attached the case study, so if you need any more information don’t hisitate to contact me, I need A+ mate!!!

You may use also the following references:
Other good textbooks include:

Baker, D. (2007). Strategic Change Management in Public Sector Organisations. Oxford: Chandos Publishing

Crane, A. and Matten, D. (2007) Business Ethics, Oxford University Press
Dicken, P. (2007) Global Shift; mapping the changing contours of the world economy, 5th Edition, SAGE London

Farnham, D (2005) Managing in a Strategic Business Context. London: Chartered Institute of Personnel & Development

Grant, R. M., (2007), Contemporary Strategy Analysis, 6th edition, Blackwell Publishers.
Johnson, G, Scholes, K (2001), Exploring Public Sector Strategy,,Financial Times Prentice Hall.
Hill, C. W. L. (2007), Strategic Management: An Integrated Approach, Houghton Mifflin.
Kelly, P. P. (2009) ‘International Business and Management,’ Cengage Learning EMEA ISBN: 1844807843 ( recommended also for International Management Module, elements of this book will be of use in this module)
Lynch, R., (2002), Corporate Strategy, 3rd editon, Prentice Hall.
Mintzberg, H, Ahlstrand, B, Lampel, J (1998), Strategy safari: the complete guide through the wilds of strategic anagement, London: Financial Times Prentice Hall.
Stacey, R., (2000), Strategic Management and Organisational Dynamics, 3rd edition, Pitman Publishing.
Thompson, A. A. and Strickland, A. J., (1995), Strategic Management: Concepts and Cases, 8th Edition, Irwin.
Thompson, J. L., (2001), Strategic Management: Awareness and Change, London, 3rd edition, Thomson Learning.
Moore, J.I., (1992), Writers on strategy and strategic management, Penguin.
Pettigrew, A, Thomas, H, Whittington, R., (2002),Handbook of strategy and management, Sage 2002. (On order at ARC July 2004)
Wheelen, T. L. and Hunger, J. D., (2002), Strategic Management and Business Policy, 8th edition, Prentice Hall.

Compilations of articles:

DeWit, B. and Meyer, R., (1994/1994,/2004), Strategy, Process, Content, Context, West Publishing. Editions are different (overlapping) compilations of articles.
Mintzberg, H., J. Quinn, J. B. and Ghoshal, S., (various editions), The Strategy Process, Prentice Hall.
Segal-Horn, S., (1998), The Strategy Reader, Blackwell.

Other reference works on specific topics:

Ambrosini, V., Johnson, G. and Scholes, K., (1998), Exploring Techniques of Analysis and Evaluation in Strategic Management, Prentice Hall.
Balogun, J. and Hope-Hailey, V. (1998), Exploring Strategic Change, FT Prentice Hall.
Burnes, B., (1996), Managing Change, 2nd Edition, Pitman Publishing.
Campbell, D. Stonehouse, G. Houston, B. (2002) Business Strategy: An Introduction. Butterworth Heinemann:Oxford.
Carnall, C., (1997) Strategic Change, Oxford:Butterworth.
Eccles, R. and Nohria, N, (1992), Beyond the Hype, Harvard Business School.
Ellis, J and Williams, D, (1995), International Business Strategy, Pitman.
Finkelstein, S. and Hambrick, D. C., (1996), Strategic Leadership, West Publishing.
Hamel, G. and Prahalad, C. K., (1994), Competing for the Future, Harvard Business School Press.
Kay, J., (1993), Foundation of Corporate Success, Oxford.
Mabey, C. and Mayon-White, B. (1993), Managing Change, Open University.
Porter, M. E., (1980), Competitive Strategy, Free Press: New York.
Porter, M. E., (1985), Competitive Advantage, Free Press: New York.
Whittington, R., (1993), What is Strategy – and does it matter?, Routledge.
Wilson, D. C., (1992), A Strategy of Change, Routledge.

Useful websites

http://www.quickmba.com/strategy
http://www.intersciencewiley.com
http://www.kpmg.co.uk
http://www.mckinsey.com
http://www.pwc.com
http://www.strategyconsultinglimited.co.uk
http://www.paconsulting/services/strategy_marketing/
http://www.strategos.com
http://www.isc.hbs.edu
http://www.tutortu.net/revision_notes_strategy.asb
http://www.fastcompany.com/pnline
http://www.porter.html
http://www.guardian.co.uk
http://www.sunday-times.co.uk
http://www.timesonline.co.uk
http://bized.co.uk
http://www.ft.com/businesseducation
http://www.mintel.co.uk
http://www.accountability.org.uk
www.responsibility.com/
http://www1.worldbank.org/prem/poverty/scapital/whatsc.htm