Website Review I: Employing basic principles of web design, you will evaluate and critique three different retail sites and write an objective, detailed, but brief (500-600 words) review for each site. You must back up your review with details. You must also include your analysis of the type of consumer group each site might appeal to (for example, bargain shopper, time saver, quality/prestige consumer, information seeker, one-time shopper, last-minute buyer, etc.).

Website grading guide:

500-600 words for each site
Retail websites chosen
Included description of target consumers
Discussion of navigation
Discussion of readability
Discussion of consistency/store image
Discussion of appearance/graphics
Discussion of information (product/service)
Discussion of interactivity
Incorporated class discussions
Good balance of criticism and praise
Quality of observations made
Writing

Website examples: asos.com, forever21.com, nastygal.com, shopbop.com, lulus.com, nordstrom.com, etc