Technology is advancing at an alarming rate where businesses and other organizations are turning to them to get the vital information that is required to facilitate their activities in the best ways possible. The advancements in innovations and technology have led to the use of internet as a forum where cheap and quick information is obtained in the most convenient manner (Funk, 2011). It follows that the internet has enabled the electronics manufacturers to come up with gadgets that are effective in creating a platform on which businesses can seek vital information and also pass on information to the target audiences. Social media refers to tools and platforms that integrate the use of technology and social interaction where words, audio messages, and videos are used for various communication purposes.