tata steel- strategic management
background for all assignments in this unit.
August 7, 2017Competitive and Strategic Analysis
August 7, 2017Sample
Applied Strategic ManagementAssignment
Content Page
EXECUTIVE SUMMARY
COMPANY BACKGROUND
– Vision
– Mission
– Current Strategy Deployed
– Current Financial Position
GENERAL EVALUATION
– Market size, growth and share
– Degree of Turbulence
– Summary Report(Analysis)
MACRO ENVIRONMENTAL ANALYSIS
– PESTEL Analysis
– Summary report(Analysis)
MICRO ENVIRONMENTAL ANALYSIS
– Internal Analysis – Resources and capabilities(Tangible & Intangible, Hierarchy of Resources)
– VIRO/VRIN Framework – Performance Analysis
– Summary Report(Analysis)
INDUSTRY ANALYSIS
– Growth Analysis – Industry Life-cycle Analysis
– Key Factors of Success(Identify 5 key factors of success for the industry)
– Competition Analysis – Five Forces Analysis
– Co-operation/Network Analysis – Four-link Analysis
– Analysis of Immediate Competitors(based on resources and position in the market)
– Summary Report(Analysis)
CUSTOMER ANALYSIS
– Demand, Segmentation and Positioning
– Summary report(Analysis)
STRATEGY FORMULATION
– SWOT Analysis(Identify 5 key variables for each)
– Generic Strategic Options
– Market/Product Matrix Options
– Expansion Matrix Options
– Evaluation of the strategies (use the six criteria to evaluate the strategies)
– Summary Report (Choices)(Analysis)
IMPLEMENTATION
– Monitoring and Control(Setting deadlines, budget, key milestones to be achieved, who will be responsible)
RECOMMENDATIONS(You as a consultant recommending to the CEO of your company)
CONCLUSIONS(Summing up of your report – NOTHING NEW SHOULD BE ADDED)
LIST OF REFERENCE
APPENDIX:
– Financial Statement – Balance Sheet.(Only 2 -3 pages)
– Turnitin full report
