SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)

Assignment Directions
Select a GLOBAL Fortune 500 company that operates in the United States and in other nations around the world.( My company of choice is the Coco Cola Company)

A) Summarize the firm’s history, its recent and current operating results, and the economic, social, and political forces that affect it most.
B) Present a brief SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).
C) Discuss the factors it will need to predict, plan for, and adjust to in the future.

The Assignment is to be a minimum of 4 pages long (title pages, bibliographies, etc., do not count) and in APA format. A good variety of objective, high-quality, current sources need to be used.

GB540 Unit 4 Assignment Rubric
Content and Analysis Points Possible Points Earned
A global company was chosen. 5
Paper includes a discussion with an appropriate analysis of the firm’s history. 5
Paper includes a discussion with an appropriate analysis of the firm’s recent operating results. 5
Paper includes a discussion with an appropriate analysis of the firm’s current operating results. 5

Paper includes a discussion with an appropriate analysis of the firm’s economic forces that affect the firm the most. 5
Paper includes a discussion with an appropriate analysis of the firm’s social forces that affect the firm the most. 5
Paper includes a discussion with an appropriate analysis of the firm’s political forces that affect the firm the most. 5
Paper includes a brief SWOT analysis for the firm. 5