strategies and Tactics to build media relations ON NIKE INC.
Tradeoff between the human desire for both stability and growth.
August 7, 2017Save your assignment with your last name and the assignment name. For example “Smith Unit 7 Paper” and then upload your work by clicking Browse (items should be saved as .doc, .docx or .rtf).
August 7, 2017strategies and Tactics to build media relations ON NIKE INC.
Communication Planning Final Project:
•?Complete written plan (10%) (one compiled version for the group) – Due Week 7.
Based on the paper submitted for week 7 (Complete Plan ON NIKE INC).
•?Prepare 15 power point slides with speaker notes that present the material from week 7: Complete Plan
Strategy Objectives for the PR Campaign media relations’ plan including
o Media relations’ strategy
o Identify the organization’s publics
o Identify the risks in the strategy.
o Write a media release and create a media distribution list for the media release
Tactical plan utilizing at least five of the PR tools listed below:
o Event planning
o Open house
o Press conference
o Community event
o Sponsorship
o Corporate newsletter (internal and/or external)
o Direct mail
o Internet/intranet
o Social media
o Promotional items
o Promotions – sweepstakes
o Spokesperson
How you will evaluate the business implications of your PR Campaign
