Japan
The Globalisation of Logistics & Supply Chains
August 7, 2017Describe technology infrastructure including sections on Internet versus intranet versus extranet, security and identify infrastructure alternatives or risk.
August 7, 2017
Given:
Company A is an American firm, which produces engine for trucks.
There is a huge growth potential exist for the American firm to enter the
Japanese market.
Analyze the major
cross-cultural challenges that this American company will face in the Japanese
market.
Task:
1-Identify
major cross-cultural issues that may impact the American company’s marketing approach in this situation.
2-Provide
a precise description of how the identified issues may impact the approach
American company takes.
3-Provide
a well-supported explanation of how cross-cultural communication affects
marketing strategies in Japan ? Provides
(between 5 and 7 examples) to support
the explanation.
4-Provide
a credible and well-supported evaluation of the impact of cross-cultural
ethical differences in marketing strategies between the United States and the
Japan.
Attachments:
