Why might it be difficult for a company to figure out if there is an additional or different segment for its products and services? How did BT Group PLC use this strategy? What did it develop as a result?
Entrepreneurs often start companies because they have an innovative idea. How can companies encourage the entrepreneurial activities of employees?
Select a product or service you use or are familiar with. How would you make it better or different? How might your ideas help the company better compete? If you are having trouble thinking of a place to start, start with your college or university. Can you think of any changes that might help both students and schools?