Discussing how Oxford Brookes Racing could use social media as part of its promotional activities.

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Discussing how Oxford Brookes Racing could use social media as part of its promotional activities.

You must write a 1500 word essay discussing how Oxford Brookes Racing could use social media as part of its promotional activities. In your essay you should critically analyse the relevant literature covering the growth and use of social media as promotional tools with particular emphasis on how different target audiences might engage with various platforms and the mechanisms for evaluating use.


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