A research paper featuring an analysis of a corporation and a major issue facing ” PFIZER ” company. This paper should demonstrate that the student understands how business trends affect an organization’s capability for achieving a competitive advantage in the 21st century business environment.

STEP ONE:

• The student should select a company for analysis and write up a profile of the company selected. The profile should include:

• firm Mission/Vision

• firm’s current strategic plans and/or direction

• firm’s culture

• firm’s structure and organization

• The above subject areas could be presented in a “strengths/weaknesses” format as part of an overall SWOT-style analysis

STEP TWO: Article selection and analysis

• Write a report on an article that was written within the past year that deals with a topic directly affecting the competitiveness of the student’s chosen firm. The article chosen should have something important to say about an element of organizational effectiveness – it can profile a dramatic social trend, give an industry prediction, address a strategic competency like leadership or HR, highlight a current environmental issue (for instance, the social responsibility component of sustainability), or comment on financial or market failures, etc.

• a brief summary of the article, identifying the issue that attracted them to the article, explain why this issue is important, and what they learned from the article.

• discuss how the subject of the article will affect their firm from a competitive perspective, highlighting any relevant changes necessary to the management structure, culture, or strategic direction of the firm.

• All citations and references must be in MLA format

• Final project must be via Safe Assignment so please be careful with plagiarism.