Describe hotel revenue management and its benefits to the organization
Reflect on, and evaluate, own learning strengths, styles and needs as an adult learner in higher education.
August 7, 2017Part four of your course project focuses on the analysis of your selected company’s use of JIT, and supply chain management. Your submission should be approximately three pages, and should be submitted as an attachment to this assignment.
August 7, 2017ou are required to undertake a comprehensive discussion and critical analysis of Revenue Management.
For the purpose of this assessment, you are a newly appointed Revenue manager of a four to five stars hotel in Australia. (You are allowed to represent any hotel )
The hotel is experiencing a significant decline in profits over the last eighteen months.
As the Revenue manager, you have been asked to prepare a researched report including the followings:
The brief for your assessment is to:
1.Describe hotel revenue management and its benefits to the organization
2.Review critically areas of the hotel operations where revenue management should be applied and What are the current revenue challenges your hotel is facing
3.What are some potential courses of action and application of other sales and marketing techniques that the hotel could take to to turn around the hotels financial performance.
4.Analyse and discuss about the distributional channels and pricing strategies of your hotel and how they can be manipulated or improved to increase revenue
5.Recommend non-traditional ways in which revenue management techniques can be applied to increase revenue and how will the various hotel departments work together to remedy the current revenue shortfalls.
